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Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

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References

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1995The Timing and Magnitude of Retail Store Markdowns: Evidence from Weekends and Holidays282 cited
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2006$1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions

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241 cited

2007Heterogeneous Learning and the Targeting of Marketing Communication for New Products238 cited

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