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External environment and the moderating role of export market orientation

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References

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1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
2005The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended Solutions.1,675 cited
2003Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment991 cited
2002Marketing strategy determinants of export performance: a meta-analysis792 cited
2002The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance706 cited
2003Business performance and dimensions of strategic orientation521 cited
2016Competitive advantage519 cited
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1996The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships476 cited
2003Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research426 cited
2002Export Market-oriented Activities: Their Antecedents and Performance Consequences413 cited

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1999

A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation

353 cited

2009Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects under Differing Degrees of Market Dynamism and Internationalization326 cited

2002Export performance and market orientation: establishing an empirical link316 cited

Cited by

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2015Market orientation, product innovation and export performance: evidence from Chinese manufacturers76 cited
2019Export market orientation: An integrative review and directions for future research57 cited
2016Impact of marketing effectiveness and capabilities, and export market orientation on export performance55 cited
2020Impact of CRM adoption on organizational performance50 cited
2023Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach50 cited
2015Global model of export performance: Moderator role of export department49 cited
2015Antecedents and consequences of export entrepreneurship47 cited
2016Antecedents and consequences of firm’s export marketing strategy45 cited
2015Drivers of export entrepreneurship45 cited
2025Artificial Intelligence and Corporate ESG Performance: A Mechanism Analysis Based on Corporate Efficiency and External Environment37 cited
2020Home country institutional drivers and performance outcomes of export market orientation: the moderating role of firm resources36 cited
2021International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization34 cited
2022A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance: Do home country institutions matter?28 cited
2022Marketing learning by exporting – how export-induced marketing expenditures improve firm performance27 cited
2015The Role of Marketing Strategies in Modern Business and Society7 cited