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A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation · Study

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ArticleA Measure of Export Market Orientation: Scale Development and Cross-cultural Validation

John W. Cadogan1999

Article1999

A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation

John W. Cadogan · Adamantios Diamantopoulos · Charles Pahud de Mortanges

353 citations·0/0 files stored·Journal of International Business Studies

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International Business and FDI Innovation and Knowledge Management International Student and Expatriate Challenges

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References

1988On the Evaluation of Structural Equation Models 1979A Paradigm for Developing Better Measures of Marketing Constructs 1991Scale Development : Theory and Applications 1977Estimating Nonresponse Bias in Mail Surveys 1979Review of Psychometric theory (2nd ed.).1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1977Marketing Research: Methodological Foundations

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2009Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects under Differing Degrees of Market Dynamism and Internationalization 2002Export performance and market orientation: establishing an empirical link 2003Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study 2001The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance 2018Five decades of research on export barriers: Review and future directions

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Year1999

Typearticle

Published1999-12-01

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations353

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1057/palgrave.jibs.8490834

openalex_workW2054789671

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2002Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters

2003Export market‐oriented behavior and export performance

2005Market orientation and performance: a meta‐analysis