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A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation
16 references·16 citing·38 second hopsampled
A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation (1999)A Measure of Export Market Orientation: S…Diagnosing Measurement Equivalence in Cross-National Research (1995)Diagnosing Measurement Equiva…Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Marketing Strategy-Performanc…MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Summated Rating Scale Construction (1992)Summated Rating Scale Constru…Scale Development : Theory and Applications (1991)Scale Development : Theory an…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)Marketing's Interaction with …International Marketing Research (1984)International Marketing Resea…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries (2018)The effect of service quality…Five decades of research on export barriers: Review and future directions (2018)Five decades of research on e…The Form of Relationship between Firm‐Level Product Innovativeness and New Product Performance in Developed and Emerging Markets (2014)The Form of Relationship betw…International entrepreneurial culture—Toward a comprehensive opportunity-based operationalization of international entrepreneurship (2011)International entrepreneurial…PLS and Success Factor Studies in Marketing (2009)PLS and Success Factor Studie…Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects under Differing Degrees of Market Dynamism and Internationalization (2009)Export Market-Oriented Behavi…The effects of customer and competitor orientations on performance in global markets: a contingency analysis (2007)The effects of customer and c…Market orientation and performance: a meta‐analysis (2005)Market orientation and perfor…The STEP Scale: A Measure of Short-Term Export Performance Improvement (2004)The STEP Scale: A Measure of …Theoretical Foundations of an International Entrepreneurial Culture (2003)Theoretical Foundations of an…Export market‐oriented behavior and export performance (2003)Export market‐oriented behavi…Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study (2003)Experiential and Informationa…Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters (2002)Resources and capabilities dr…Export performance and market orientation: establishing an empirical link (2002)Export performance and market…The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance (2001)The Influence of Internet–Mar…Key antecedents to “export” market-oriented behaviors: a cross-national empirical examination (2001)Key antecedents to “export” m…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. 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(1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1991Scale Development : Theory and Applications15,552 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 1992Summated Rating Scale Construction2,164 cited
  • 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
  • 1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
  • 1984International Marketing Research980 cited

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  • 1995Diagnosing Measurement Equivalence in Cross-National Research863 cited
  • Cited by

    • 2009Export Market-Oriented Behavior and Export Performance: Quadratic and Moderating Effects under Differing Degrees of Market Dynamism and Internationalization326 cited
    • 2003Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study316 cited
    • 2002Export performance and market orientation: establishing an empirical link316 cited
    • 2001The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance298 cited
    • 2018Five decades of research on export barriers: Review and future directions297 cited
    • 2002Resources and capabilities driving competitive advantage in export markets: guidelines for industrial exporters295 cited
    • 2003Export market‐oriented behavior and export performance263 cited
    • 2005Market orientation and performance: a meta‐analysis249 cited
    • 2018The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries236 cited
    • 2003Theoretical Foundations of an International Entrepreneurial Culture216 cited
    • 2001Key antecedents to “export” market-oriented behaviors: a cross-national empirical examination212 cited
    • 2014The Form of Relationship between Firm‐Level Product Innovativeness and New Product Performance in Developed and Emerging Markets208 cited
    • 2007The effects of customer and competitor orientations on performance in global markets: a contingency analysis200 cited
    • 2004The STEP Scale: A Measure of Short-Term Export Performance Improvement189 cited
    • 2009PLS and Success Factor Studies in Marketing185 cited
    • 2011International entrepreneurial culture—Toward a comprehensive opportunity-based operationalization of international entrepreneurship169 cited