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Crossing the bridge to poverty, with low‐cost cars
7 references·16 citing·40 second hop
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this work references cited by second hop

References

  • 2019Diffusion of Innovations 137,320 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2002Serving the world's poor, profitably.1,520 cited
  • 2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
  • 2002The Great Leap: Driving Innovation From the Base of the Pyramid592 cited
  • 2007The next 4 billion : market size and business strategy at the base of the pyramid400 cited
  • 2006Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market175 cited

Cited by

  • 2007Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps147 cited
  • 2016Determinants of the growth aspiration: a quantitative study of Venezuelan entrepreneurs41 cited
  • 2021Principles of frugal innovation and its application by social entrepreneurs in times of adversity: an inductive single-case approach40 cited
  • 2023Systematic literature review of the role of e-commerce in providing pathways to sustainability for poverty alleviation in Sub-Saharan Africa39 cited
  • 2010The Tata Nano, the global 'value' segment and the implications for the traditional automotive industry regions23 cited
  • 2011Tata Nano: The Car for the Bottom-of-the-Pyramid13 cited
  • 2019Extending the Base-of-the-Pyramid Concept

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13 cited
  • 2011Role of lead market factors in globalization of innovation: Emerging evidence from India & its implications8 cited
  • 2009Multinational Firm Strategy and Global Poverty Alleviation8 cited
  • 2021Design Thinking and Bricolage for Frugal Innovations during Crisis7 cited
  • 2019Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Literature Review6 cited
  • 2013INOVAÇÃO SOCIAL E ESTRATÉGIAS PARA A BASE DA PIRÂMIDE: MERCADO POTENCIAL PARA EMPREENDEDORES E PEQUENOS NEGÓCIOS6 cited
  • 2013Developing Countries and Innovation5 cited
  • 2014Responsible Design and Product Innovation from a Capability Perspective4 cited
  • 2019Performance des stratégies BoP orientées « produit ». Une analyse par la méthode de sondage de cas4 cited
  • 2013An integrated framework to serve the bottom of pyramid3 cited