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Market orientation: Review, refinement, and roadmap · Study

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ArticleMarket orientation: Review, refinement, and roadmap

Bernard J. Jaworski1996

Article1996

Market orientation: Review, refinement, and roadmap

Bernard J. Jaworski · Ajay K. Kohli

662 citations·0/0 files stored·Journal of Market-Focused Management

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Innovation and Knowledge Management Marketing and Advertising Strategies Business Strategies and Innovation

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References

1991The fifth discipline, the art and practice of the learning organization 1992The balanced scorecard : measures that drive performance 1991Organizational Learning: The Contributing Processes and the Literatures 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1994The Capabilities of Market-Driven Organizations 1994Competing for the Future

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2000The Effects of Strategy Type on the Market Orientation–Performance Relationship 2010Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy 2011Guanxiand Organizational Performance: A Meta-Analysis 1999Market‐oriented is more than being customer‐led 2005Learning orientation and market orientation 2009Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

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Details

Year1996

Typearticle

Published1996-01-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations662

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1007/bf00128686

openalex_workW1985759029

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2001A synthesis of contemporary market orientation perspectives

2003The Role of Entrepreneurship in Building Cultural Competitiveness in Different Organizational Types