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The effect of framing on willingness to buy private brands

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References

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1998All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects2,592 cited
1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
1987The effect of message framing on breast self-examination attitudes, intentions, and behavior.1,101 cited
2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited
2000Building Store Loyalty through Store Brands684 cited
1997Why Store Brand Penetration Varies by Retailer589 cited
1995The Introduction and Performance of Store Brands565 cited
1993When Do Private Labels Succeed549 cited
2002A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects475 cited
1999Message framing and sunscreen use: Gain-framed messages motivate beach-goers.429 cited
1993Reasons for Framing Effects

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400 cited

1995The effects of message framing on mammography utilization.384 cited

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2017The role of consumers’ attitudes in estimating consumer response to assortment composition17 cited
2012For-profit or non-profit brands: Which are more effective in a cause-related marketing programme?13 cited
2008Commentary—Defensive Marketing Strategies11 cited
2018Temporal Tourism Booking Decisions and the Effect of Message and Goal Framing3 cited
2022The Influence of Message Framing on Experiential and Material Purchase: The Mediating Role of Perceived Value0 cited