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A Note on Marketing and the Corporate Annual Report: 1930-1950 · Study

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ArticleA Note on Marketing and the Corporate Annual Report: 1930-1950

C. Droge1990

Article1990

A Note on Marketing and the Corporate Annual Report: 1930-1950

C. Droge · Richard N. Germain · Diane Halstead

16 citations·0/0 files stored·Journal of the Academy of Marketing Science

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American History and Culture Marketing and Advertising Strategies Management Theory and Practice

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1988How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"1985The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900-1980 1975The Americans: The Democratic Experience 1950How readable are corporate annual reports?

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1993Historical Method in Consumer Research: Developing Causal Explanations of Change 2010A History of Historical Research in Marketing

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Year1990

Typearticle

Published1990-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations16

Files0 public / 0

ShelfAmerican History and Culture

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doi10.1007/bf02723921

openalex_workW1986346065

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