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A Note on Marketing and the Corporate Annual Report: 1930-1950
4 references·2 citing·30 second hop
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this work references cited by second hop

References

  • 1988How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"309 cited
  • 1985The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900-1980194 cited
  • 1975The Americans: The Democratic Experience101 cited
  • 1950How readable are corporate annual reports?62 cited

Cited by

  • 1993Historical Method in Consumer Research: Developing Causal Explanations of Change141 cited
  • 2010A History of Historical Research in Marketing13 cited

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