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Examining the customer equity framework from a consumer perspective · Study

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ArticleExamining the customer equity framework from a consumer perspective

Abhijith Holehonnur2009

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Articlegreen2009

Examining the customer equity framework from a consumer perspective

Abhijith Holehonnur · Mary Anne Raymond · Christopher D. Hopkins · Amanda C Fine

35 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1980Understanding Attitudes and Predicting Social Behavior 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

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2016Customer equity and CLV in Spanish telecommunication services 2012Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry 2019Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—An Emerging Market Perspective 2023Environmental CSR, Customer Equity Drivers, and Travelers’ Critical Outcomes: A Stimulus–Organism–Response Framework

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2009Business-to-business brand management: Theory, research and executive case study exerciseschapter · 11 shared references 2016Customer equity and CLV in Spanish telecommunication servicesarticle · 8 shared references 2009Chapter 4 Building brand equity between manufacturers and retailerschapter · 8 shared references 2012The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Marginarticle · 7 shared references 2011The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarketsarticle · 7 shared references 2007Managing Customer Relationshipschapter · 7 shared references

Details

Year2009

Typearticle

Published2009-09-25

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations35

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2009.21

openalex_workW1986397602

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