Attention-Getting and Comprehension-Raising Attributes in Visuals in Dutch and American, Public and Private Television News about Violence

Abstract

This content analysis of 251 Dutch and American, public and private, television newscasts draws on empirical research to measure whether elements of visuals, identified in other studies as aiding in recall, are used in news about violence. A literature review on the contributions of visuals to television news learning pointed to a paradox: although getting attention is necessary for comprehension, over-emphasizing attention attributes may impede comprehension. This study concludes that although visuals from public broadcasters contain more elements identified as increasing the comprehensibility of a news item, visuals primarily have attention- gaining attributes, regardless of country or broadcast system.

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