Effects of Arousing Visuals and Redundancy on Cognitive Assessment of Television News

Shuhua Zhou

36 citations0/0 files storedJournal of Broadcasting & Electronic Media

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Media Studies and Communication Journalism and Media Studies Visual and Cognitive Learning Processes

Abstract

This investigation examined the effects of arousing visuals and audiovisual redundancy on viewers' cognitive assessment of television news stories. Four dimensions of thoughts—salience, polarity, originality, and emotionality—were analyzed. Results showed that redundancy had main effects on all four dimensions, whereas arousing visuals affected two. It is argued that the introduction of emotional arousal in redundancy research, though complicating, paints a fuller picture of the phenomenon, and the study of these mental thought processes offers an alternative approach to the traditional attention and memory measures. Implications are discussed regarding redundancy research and appraisal of emotional stimuli.

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References

1977Telling more than we can know: Verbal reports on mental processes.1957The Measurement of Meaning 1972Human Problem Solving 1988The Cognitive Structure of Emotions 1976Hearing lips and seeing voices 1986Mental Representations: A Dual Coding Approach 1997The media equation: how people treat computers, television, and new media like real people and places 1983Review of personality and social psychology

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