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Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
16 references·3 citing·38 second hop
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  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1992Management research: An introduction3,049 cited
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  • 1990Relationship Marketing: Positioning for the Future205 cited
  • 2000International relationship marketing ‐ The importance of psychic distance195 cited
  • 1997What are relationships in business networks?190 cited
  • 2002Applying the marketing concept to cultural organisations: an empirical study of the relationship between market orientation and performance

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183 cited

Cited by

  • 2011Internationalisation of Korean performing arts33 cited
  • 2017Arts marketing framework: The arts organisation as a hub for participation10 cited
  • 2016Communicating to culture audiences9 cited