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THE ROLE OF CONSUMER RESEARCH IN EVALUATING DECEPTION: AN ECONOMIST'S PERSPECTIVE
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THE ROLE OF CONSUMER RESEARCH IN EVALUATING DECEPTION: AN ECONOMIST'S PERSPECTIVE (2016)THE ROLE OF CONSUMER RESEARCH IN EVALUATI…VOLUNTARY DISCLOSURE AND EARNINGS EXPECTATIONS IN MULTI‐LEVEL MARKETING (2019)VOLUNTARY DISCLOSURE AND EARN…Deceptive Marketing Outcomes: A Model for Marketing Communications (2019)Deceptive Marketing Outcomes:…The Ethics of Refund Anticipation Loan Consumer Information: An Exploratory Study (2006)The Ethics of Refund Anticipa…Deception in Advertising: A Conceptual Approach (1975)Cognitive Effects of Deceptive Advertising (1978)Identifying Misleading Advertising (1981)The Association of Alternative Financial Services Usage and Financial Access: Evidence from the National Financial Capability Study (2015)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The theory of planned behavior (1991)The Social Responsibility of Business Is to Increase Its Profits (2007)Good News and Bad News: Representation Theorems and Applications (1981)The Informational Role of Warranties and Private Disclosure about Product Quality (1981)Planning and Financial Literacy: How Do Women Fare? (2008)An Economic Model of Multi-Level Marketing (2016)Multi-Level Marketing as “Gig” Work: Worker Motivations, Characteristics, and Outcomes in the U.S. (2021)
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  • 2019VOLUNTARY DISCLOSURE AND EARNINGS EXPECTATIONS IN MULTI‐LEVEL MARKETING18 cited
  • 2019Deceptive Marketing Outcomes: A Model for Marketing Communications13 cited
  • 2006The Ethics of Refund Anticipation Loan Consumer Information: An Exploratory Study7 cited

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