An Investigation into Site and Situation: Cruise Ship Ports

Abstract

Cruise ports have specific site and situation requirements. Exactly what they are will vary according to whether they are home ports, ports of call or hybrid ports. This article suggests initially that port situation should dominate port site in explaining cruise port success. Two sources of information are used to explore this thesis. First, a content analysis is applied to cruise port advertising abstracts which appeared in the 1995 Directory of the Seatrade Cruise Shipping Convention. Second, a questionnaire was sent to those ports represented at the convention asking them to rank the importance of factors considered to be site and situation related. Results from both show that ports recognise the importance of their site and situation in their promotion and operations. However, it is not universal that one factor is seen as more important than the other; although there is a tendency for situation‐related factors to dominate. For example, of the 30 ports responding to the questionnaire, 19 ranked situation‐related factors highest. Ports of call especially stress their situation.

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