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• 2020Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries561 cited
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• 2012A Review of Social Media and Implications for the Sales Process526 cited
• 2013Tweetjacked: The Impact of Social Media on Corporate Greenwash486 cited
• 2019Brand Communication in Social Media: A Research Agenda453 cited
• 2015Understanding students' perceptions of the benefits of online social networking use for teaching and learning433 cited
• 2016Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions371 cited
• 2011Viral Advertising in Social Media