Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Understanding international branding: defining the domain and reviewing the literature

16 references·16 citing·43 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

2007Mail and internet surveys : the tailored design method9,606 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1952Content Analysis in Communication Research.3,099 cited
1977Content Analysis in Consumer Research2,310 cited
2007Strategic Brand Management1,706 cited
2002How perceived brand globalness creates brand value1,109 cited
1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
2004How global brands compete.650 cited
1983Methodological and Theoretical Issues and Advancements in Cross-Cultural Research619 cited
1995The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies574 cited
2004Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers358 cited
1997Faculty Perceptions of Marketing Journals289 cited
2000Ranking the International Business Journals278 cited
2001A model for strategically building brands231 cited
2001Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

210 cited

1997Strategic brand management : creating and sustaining brand equity long term/ Jean-Noël Kapferer201 cited

Cited by

2019Two decades of research on nation branding: a review and future research agenda317 cited
2019How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity85 cited
2015Themes of study in manufacturing strategy literature76 cited
2011Towards an integrative framework of brand country of origin recognition determinants46 cited
2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
2022How classical and entrepreneurial brand management increases the performance of internationalising SMEs?42 cited
2017Ritualization: A Strategic Tool to Position Brands in International Markets41 cited
2009Brand identity documentation: a cross‐national examination of identity standards manuals40 cited
2019Investigating international strategic brand management and export performance outcomes in the B2B context34 cited
2020How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries28 cited
2013The influence of intra-national cultural heterogeneity on product standardisation and adaptation28 cited
2015Branding from emerging countries: how to compete internationally?27 cited
2013Information Systems for Small and Medium-sized Enterprises26 cited
2015How are brand names of Chinese companies perceived by Americans?24 cited
2013A qualitative approach to understanding brand image in an international context23 cited
2019Local, global and glocal consumer brand relationships23 cited