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Identifying prospective customers
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Identifying prospective customers (2000)Identifying prospective customersResearch on Segmenting E-Commerce Customer through an Improved K-Medoids Clustering Algorithm (2022)Research on Segmenting E-Comm…Identifying customer priority for new products in target marketing: Using RFM model and TextRank (2021)Identifying customer priority…Buyer targeting optimization: A unified customer segmentation perspective (2016)Buyer targeting optimization:…Application of data mining techniques for customer lifetime value parameters: a review (2010)Application of data mining te…Knowledge Creation in Marketing Based on Data Mining (2008)Knowledge Creation in Marketi…Customer lifetime value: Marketing models and applications (1998)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Application of data mining techniques in customer relationship management: A literature review and classification (2008)Data mining framework for customer lifetime value-based segmentation (2012)Information technologies in retail supply chains: a comparison of Tesco and Asda (2013)A stacked ensemble learning method for customer lifetime value prediction (2023)Knowledge management and data mining for marketing (2001)Data mining and customer relationship marketing in the banking industry (2002)Intelligent profitable customers segmentation system based on business intelligence tools (2005)Optimal Selection for Direct Mail (1995)Evolving to a New Dominant Logic for Marketing (2003)A customer segmentation framework for targeted marketing in telecommunication (2017)Comparing public and private organisations in their quest to become a preferred customer of suppliers (2020)An integrated data mining and behavioral scoring model for analyzing bank customers (2004)CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services (2006)PageRank for ranking authors in co‐citation networks (2009)Strategic database marketing (1994)Industry Platforms and Ecosystem Innovation (2013)Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research (2016)An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry (2023)Multiple criteria decision support system for customer segmentation using a sorting outranking method (2023)Enhancing customer retention in Online Retail through churn prediction: A hybrid RFM, K-means, and deep neural network approach (2025)
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  • 2022Research on Segmenting E-Commerce Customer through an Improved K-Medoids Clustering Algorithm38 cited
  • 2010Application of data mining techniques for customer lifetime value parameters: a review34 cited
  • 2016Buyer targeting optimization: A unified customer segmentation perspective25 cited
  • 2008Knowledge Creation in Marketing Based on Data Mining14 cited
  • 2021Identifying customer priority for new products in target marketing: Using RFM model and TextRank12 cited

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