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A very conscientious brand: A case study of the BBC's current affairs series Panorama · Study

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ArticleA very conscientious brand: A case study of the BBC's current affairs series Panorama

David McQueen2011

OA

Articlegreen2011

A very conscientious brand: A case study of the BBC's current affairs series Panorama

6 citations·0/0 files stored·Journal of Brand Management

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Media Studies and Communication Journalism and Media Studies Media, Journalism, and Communication History

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References

1995Building Strong Brands 1991Managing Brand Equity 2005The new strategic brand management: creating and sustaining brand equity long term 1997Building Strong Brands 2004Brands 2004Brands: The Logos of the Global Economy 2004Uncertain Vision: Birt, Dyke and the Reinvention of the BBC 2002An Introductory History of British Broadcasting

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Year2011

Typearticle

Published2011-03-04

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations6

Files0 public / 0

ShelfMedia Studies and Communication

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doi10.1057/bm.2011.5

openalex_workW1987514513

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