References

• 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
• 2000Determinants of Sports Sponsorship Response1,015 cited
• 2000The Effects of Response Rate Changes on the Index of Consumer Sentiment1,008 cited
• 2000Consequences of Reducing Nonresponse in a National Telephone Survey986 cited
• 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited
• 1994Comparisons of the Costs and Quality of Norms for the SF-36 Health Survey Collected by Mail Versus Telephone Interview: Results From a National Survey608 cited
• 2003Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?572 cited
• 2002Trends in household survey nonresponse: a longitudinal and international comparison558 cited
• 2003Corporate sponsorship of a cause: the role of identification in purchase intent404 cited
• 1996Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising280 cited
• 1995Consumer evaluations of sponsorship programmes263 cited
• 1996Profits for nonprofits: find a corporate partner.263 cited
• 1990Stated preference and choice models applied to recreation research: A review237 cited
• 1998Response Rates in HRM/OB Survey Research: Norms and Correlates, 1990-1994