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Corporate sponsorship of a cause: the role of identification in purchase intent · Study

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ArticleCorporate sponsorship of a cause: the role of identification in purchase intent

T. Bettina Cornwell2003

Article2003

Corporate sponsorship of a cause: the role of identification in purchase intent

T. Bettina Cornwell · Leonard V. Coote

404 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Nonprofit Sector and Volunteering Corporate Social Responsibility and Sustainability

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2004The Social Identity Theory of Intergroup Behavior 1989Social Identity Theory and the Organization 1989LISREL 7 : user's reference guide 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification 1989Social Identity Theory and the Organization

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2011Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm 2008Investigating antecedents and consequences of brand identification 2009The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company 2011Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility 2009The special features of sport: A critical revisit

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Year2003

Typearticle

Published2003-09-12

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations404

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/s0148-2963(03)00135-8

openalex_workW2048596239

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2008The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context

2011To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

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