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Corporate sponsorship of a cause: the role of identification in purchase intent

16 references·16 citing·44 second hopsampled

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References

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1978Brand Loyalty: Measurement and Management1,629 cited
1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members1,258 cited

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1999

Building Brand Image Through Event Sponsorship: The Role of Image Transfer

1,041 cited

2000Determinants of Sports Sponsorship Response1,015 cited

Cited by

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2011Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility277 cited
2009The special features of sport: A critical revisit276 cited
2008The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context256 cited
2011To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing241 cited
2016A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price235 cited
2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited
2006Consumer perceptions of compatibility in cause‐related marketing messages190 cited
2019Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm177 cited
2016The impact of four CSR dimensions on a gaming company’s image and customers’ revisit intentions177 cited
2011The Influence of Unethical Peer Behavior on Observers’ Unethical Behavior: A Social Cognitive Perspective171 cited
2017Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media150 cited
2012Toward Team or Player? How Trust, Vicarious Achievement Motive, and Identification Affect Fan Loyalty143 cited
2010Sponsorship portfolio as a brand-image creation strategy140 cited