The Radio Communication Project in Nepal: A Culture-Centered Approach to Participation

Mohan J. Dutta · Iccha Basnyat

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Media Influence and Health ICT in Developing Communities Media, Communication, and Education

Abstract

Considerable research has been conducted on the topic of entertainment-education (DD), the method of using entertainment platforms such as popular music, radio, and television programming to diffuse information, attitudes, and behaviors via role modeling. A significant portion of the recently published EE literature has used the example of the Radio Communication Project (RCP) in Nepal to demonstrate the effectiveness of EE and to argue that EE campaigns can indeed be participatory in nature. In this project, we apply the culture-centered approach to examine the discursive space created by the RCP and its claim of being participatory, A critical examination of RCP discourse brings forth an alternative lens for approaching RCP and its participatory claim.

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References

2000A Critical Assessment of Theories/Models Used in Health Communication for HIV/AIDS 1995Health and Culture: Beyond the Western Paradigm 1994Handbook of international and intercultural communication 2004The Unheard Voices of Santalis: Communicating About Health From the Margins of India 2004Poverty, Structural Barriers, and Health: A Santali Narrative of Health Communication 2002Indirect Exposure to a Family Planning Mass Media Campaign in Nepal 1999Impact of the Integrated Radio Communication Project in Nepal, 1994-1997 2001The Entertainment-Education Strategy in Communication Campaigns

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