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Identifying target green 3C customers in Taiwan using multiattribute utility theory · Study

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ArticleIdentifying target green 3C customers in Taiwan using multiattribute utility theory

Miao-Ling Wang2009

Article2009

Identifying target green 3C customers in Taiwan using multiattribute utility theory

Miao-Ling Wang · Tsai‐Chi Kuo · Jiawen Liu

16 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Consumer Market Behavior and Pricing Environmental Sustainability in Business

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References

1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.1973Marketing Management: Analysis, Planning and Control 2004The One Number You Need to Grow 2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation 2003The one number you need to grow.1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium 1999Consumer Value: A Framework for Analysis and Research 1992Making Hard Decisions, an Introduction to Decision Analysis

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2012Minimizing waste and encouraging green practices 2015Festival attendees’ perceptions of green hotel practices

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Year2009

Typearticle

Published2009-05-21

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations16

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.eswa.2009.05.033

openalex_workW1988018697

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