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Store-evoked affect, personalities, and consumer emotional attachments to brands

16 references·16 citing·46 second hopsampled

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References

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2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
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2000Atmospheric Effects on Shopping Behavior1,921 cited
2004When Good Brands Do Bad1,552 cited
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1984Emotions, cognition, and behavior1,331 cited
2001Big Five factors and facets and the prediction of behavior.1,096 cited
1992

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An experimental approach to making retail store environmental decisions.

1,001 cited

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