Young People’s views of business support: the case of PSYBT

Abstract

The phenomenon of “youth enterprise” arose in the 1980s in response to a particular combination of socio‐economic and political factors. Since then, increasing numbers of young people have set up their own businesses with the assistance of organisations such as the Prince’s Youth Business Trust, Livewire and the Prince’s Scottish Youth Business Trust (PSYBT). This study draws on the experiences and views of a number of recipients of support from PSYBT, who are currently in business, to assess the value of the support provided, identify possible improvements, and, in general, develop greater insights into how young people can be assisted to develop their businesses. The results of the survey indicated a generally high level of satisfaction with the support provided by PSYBT and with the aftercare counsellor. There were, however, expressions of dissatisfaction from some respondents and a number of potential areas for improvement were identified. These primarily related to the skills, knowledge and attitude (ie “competence”) of the aftercare counsellor which could be addressed through enhanced recruitment, induction, supervision and continuing training and development processes. These results have implications for the way that support is delivered to young people in business and, in particular, the training and development of business counsellors playing an “aftercare” role to support the survival and development of the business over time.

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