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The importance of analysis and planning in customer relationship marketing: Verification of the need for customer intelligence and modelling
9 references·0 citing·36 second hop
The importance of analysis and planning in customer relationship marketing: Verification of the need for customer intelligence and modelling (2006)The importance of analysis and planning i…Drowning in dirty data? It's time to sink or swim: A four-stage methodology for total data quality management (2005)Drowning in dirty data? It's …The quality of customer information management in customer life cycle management (2003)The quality of customer infor…On the design concepts for CRM system (2003)On the design concepts for CR…Critical Success Factors of CRM Technological Initiatives (2003)Critical Success Factors of C…Creating profitable customers through the magic of data mining (2003)Creating profitable customers…Exploding some myths about customer relationship management (2002)Exploding some myths about cu…Essentials of CRM: A Guide to Customer Relationship Management (2002)Essentials of CRM: A Guide to…CRM systems: Necessary, but not sufficient. REAP the benefits of customer management (2002)CRM systems: Necessary, but n…Adopting customer relationship management technology (2002)Adopting customer relationshi…Data Preprocessing and Intelligent Data Analysis (1997)Accelerating Customer Relationships: Using Crm and Relationship Technologies (2000)Customer relationship management: key components for IT success (2002)Implementation of relationship quality for CRM performance: Acquisition of BPR and organisational learning (2009)Relationship management: A sales role, or a state of mind? (2010)Frontline employees’ engagement and business performance: the mediating role of customer-oriented behaviors (2020)Zero defections: quality comes to services. (1990)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Loyalty Effect (2001)The Use and Perceived Merit of Customer Accounting in New Zealand (2007)Customer Service Retention - A Behavioural Perspective of the UK Mobile Market (2010)Value-based marketing: Marketing strategies for corporate growth and shareholder value (2001)CRM software applications and business performance (2006)CUSTOMER RELATIONSHIP MANAGEMENT AS BUSINESS STRATEGY APPLIANCE: THEORETICAL AND PRACTICAL DIMENSIONS (2007)Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation (2013)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer relationship management in higher education (2006)The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention (2009)Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors (2011)Customer Knowledge Management Competence: Towards a Theoretical Framework (2005)Gaining customer knowledge through analytical CRM (2005)Methodology for customer relationship management (2005)Do organisations now understand the importance of information in providing excellent customer experience? (2006)Integrating the value of salespeople and systems: Adapting the benefits dependency network (2008)Digitalisierung im Tourismus – Tradition muss laufen lernen! (2023)Integrated customer relationship management for service activities (2008)CRM literature: conceptual and functional insights by keyword analysis (2009)The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks (2015)Master data quality barriers: an empirical investigation (2013)ERP system fit – an explorative task and data quality perspective (2014)What Are the Most Important Factors for Accounting Information Quality and Their Impact on AIS Data Quality Outcomes? (2015)A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty (2015)A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty (2015)Unethical use of information access and analytics in B2B service organisations: The dark side of behavioural loyalty (2022)
this work references cited by second hop

References

  • 2003Critical Success Factors of CRM Technological Initiatives360 cited
  • 2002Adopting customer relationship management technology337 cited
  • 2002Exploding some myths about customer relationship management100 cited
  • 2003On the design concepts for CRM system97 cited
  • 2005Drowning in dirty data? It's time to sink or swim: A four-stage methodology for total data quality management71 cited
  • 2002CRM systems: Necessary, but not sufficient. REAP the benefits of customer management67 cited
  • 2002Essentials of CRM: A Guide to Customer Relationship Management65 cited
  • 2003The quality of customer information management in customer life cycle management19 cited
  • 2003Creating profitable customers through the magic of data mining18 cited

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