Emotion and environment: a test of the behavioural perspective model in a Latin American context

Mirella Yani Soriano · Gordon R. Foxall · Gordon J. Pearson

22 citations0/0 files storedJournal of Consumer Behaviour

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Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Color perception and design

Abstract

Abstract An evaluation of the Behavioural Perspective Model of consumer choice based on predictions derived from Mehrabian and Russell's theory of emotional responses to environmental stimuli, is reported. The study required 254 Venezuelan consumers to rate descriptions of consumer situations based on the situational categories identified by the model in terms of pleasure, arousal and dominance, and also according to behavioural variables relating, for example, to preference for spending time in the situation and desire to affiliate. Discriminant analysis of the responses supports the model as a predictive device, and both corroborates and extends findings from a study of English consumers. Implications are drawn for consumer theory and research. Copyright © 2002 Henry Stewart Publications.

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References

1974An approach to environmental psychology 1994Store atmosphere and purchasing behavior 1990Consumer Psychology in Behavioural Perspective 1999Consumers' Emotional Responses to Service Environments 2000Predicting and Explaining Responses to Consumer Environments: An Empirical Test and Theoretical Extension of the Behavioural Perspective Model 1991Consumer psychology in behavioural perspective 2002A Spanish translation of Mehrabian and Russell's emotionality scales for environmental consumer psychology 1997Affective responses to consumer situations

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