A Qualitative Analysis of Customer Repeat Purchase Behaviour in the UK Mobile Phone Market

Muhammad Turki Alshurideh

35 citations0/0 files storedJournal of Management Research

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Customer churn and segmentation

Abstract

By analysing mobile customer retention behaviour using a qualitative study, the determinants of customer retention are identified in the UK mobile telephone market. The probability that a subscriber will retain the same carrier is dependent on the interaction of behaviour setting and their positive experiences with anticipated positive utilitarian benefits.

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1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2001Tourism image, evaluation variables and after purchase behaviour: inter-relationship 1975Situational Variables and Consumer Behavior 2007Understanding customer experience.1994Price, Product Information, and Purchase Intention: An Empirical Study 1996Frontiers of Electronic Commerce 1986Consumer Learning: Advertising and the Ambiguity of Product Experience 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

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