The corporate brand identity matrixMats Urde2013-11-01articleJournal of Brand Management135 citationsclosedNo readable copy stored yet — this record is metadata only.Corporate Identity and ReputationMarketing and Advertising StrategiesConsumer Behavior in Brand Consumption and IdentificationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 135 citations exist upstream.References1984Case Study Research: Design and Methods1991Case Study Research: Design and Methods2006The Core Competence of the Corporation1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research1990Market Orientation: The Construct, Research Propositions, and Managerial Implications2000Marketing management: analysis. planning. implementation and control1990The Fifth DisciplineCited by2016Customer-based brand equity and human resource management image2015Strategic hybrid orientation between market orientation and brand orientation: guiding principles2023Enlightening the brand building–audience response link2019International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour