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Mats Urde · Study
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Author
Mats Urde
11 works
· latest 2016
· 2 institutions
cluster: provisional
Works
11 shown
The brand core and its management over time
Journal of Product & Brand Management
·
2016
·
1 author
67
citations
Market and brand-oriented schools of positioning
Journal of Product & Brand Management
·
2014
·
2 authors
76
citations
The corporate brand identity matrix
Journal of Brand Management
·
2013
·
1 author
135
citations
Brand orientation: Past, present, and future
Journal of Marketing Management
·
2013
·
3 authors
82
citations
Brand orientation and market orientation — From alternatives to synergy
Journal of Business Research
·
2011
·
3 authors
330
citations
Uncovering the corporate brand's core values
Management Decision
·
2009
·
1 author
120
citations
Corporate brands with a heritage
Journal of Brand Management
·
2007
·
3 authors
518
citations
The Crown as a corporate brand: Insights from monarchies
Journal of Brand Management
·
2006
·
3 authors
130
citations
Core value‐based corporate brand building
European Journal of Marketing
·
2003
·
1 author
456
citations
Brand Orientation: A Mindset for Building Brands into Strategic Resources
Journal of Marketing Management
·
1999
·
1 author
590
citations
Brand Orientation – A Strategy for Survival
Journal of Consumer Marketing
·
1994
·
1 author
291
citations