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The Crown as a corporate brand: Insights from monarchies · Study

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ArticleThe Crown as a corporate brand: Insights from monarchies

John M.T. Balmer2006

Article2006

The Crown as a corporate brand: Insights from monarchies

John M.T. Balmer · Stephen A. Greyser · Mats Urde

130 citations·0/0 files stored·Journal of Brand Management

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Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification Management and Organizational Studies

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 130 citations exist upstream.

References

2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog 2003Corporate brands: what are they? What of them?2003Bringing the corporation into corporate branding 2004Leveraging the Corporate Brand 2006Corporate marketing 1999Brand Orientation: A Mindset for Building Brands into Strategic Resources 1995Corporate Branding and Connoisseurship 2003The six conventions of corporate branding

Cited by

2013Corporate heritage, corporate heritage marketing, and total corporate heritage communications 2012Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration 2009Uncovering the corporate brand's core values 2010Explicating corporate brands and their management: Reflections and directions from 1995 2015Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage 2016The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize 2017Brand heritage: The past in the service of brand management 2009Scrutinising the British Monarchy

Details

Year2006

Typearticle

Published2006-09-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations130

Files0 public / 0

ShelfCorporate Identity and Reputation

Identifiers

doi10.1057/palgrave.bm.2550031

openalex_workW2149369143

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