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Stephen A. Greyser · Study
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Author
Stephen A. Greyser
22 works
· latest 2016
· 5 institutions
cluster: provisional
Works
22 shown
The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
Journal of Brand Management
·
2016
·
2 authors
55
citations
Sponsorship Linked Internal Marketing (SLIM): A Strategic Platform for Employee Engagement and Business Performance
Journal of Sport Management
·
2012
·
3 authors
29
citations
Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded
Journal of Business Ethics
·
2011
·
3 authors
164
citations
Corporate brand reputation and brand crisis management
Management Decision
·
2009
·
1 author
179
citations
Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
California Management Review
·
2009
·
3 authors
118
citations
Corporate brands with a heritage
Journal of Brand Management
·
2007
·
3 authors
518
citations
Sports sponsorship to rally the home team
RMIT Research Repository (RMIT University Library)
·
2007
·
2 authors
166
citations
The Crown as a corporate brand: Insights from monarchies
Journal of Brand Management
·
2006
·
3 authors
130
citations
Corporate marketing
European Journal of Marketing
·
2006
·
2 authors
599
citations
Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
Journal of Advertising Research
·
2005
·
3 authors
114
citations
Managing the Multiple Identities of the Corporation
California Management Review
·
2002
·
2 authors
388
citations
The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century
·
2002
·
2 authors
2
citations
Advancing and enhancing corporate reputation
Corporate Communications An International Journal
·
1999
·
1 author
163
citations
Packaged Goods Marketing — “Pull” Companies Look to Improved “Push”
Journal of Consumer Marketing
·
1987
·
2 authors
15
citations
Managing Cooperative Advertising: A Strategic Approach
·
1983
·
2 authors
·
book
50
citations
Marketing Research and Knowledge Development
Journal of Marketing Research
·
1981
·
4 authors
47
citations
Marketing Research and Knowledge Development. An Assessment for Marketing Management
Journal of Marketing
·
1981
·
4 authors
46
citations
The Effectiveness of Marketing's "R&D" for Marketing Management: An Assessment
Journal of Marketing
·
1979
·
3 authors
76
citations
Consumer Views of Redress Needs
Journal of Marketing
·
1978
·
2 authors
59
citations
Advertising in America: The Consumer View
Journal of Marketing Research
·
1969
·
3 authors
84
citations
Advertising in America: The Consumer View
Michigan Law Review
·
1969
·
3 authors
300
citations
Americans and Advertising: Thirty Years of Public Opinion
Public Opinion Quarterly
·
1966
·
2 authors
37
citations