Americans and Advertising: Thirty Years of Public Opinion

Abstract

This historical analysis of American public opinion toward advertising as an institution in our society reveals remarkable stability in basic feelings about advertising and its major institutional elements over the past thirty years. Although there is a general paucity of data from which to generalize, opinions are examined in perspective on issues such as the public's general favorability toward advertising, advertising and the economy, advertising as a persuader, truth and standards of advertising, and advertising's effect on prices.

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