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Advertising Attitudes in West Germany and the U.S.: An Analysis over Age and Time · Study

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ArticleAdvertising Attitudes in West Germany and the U.S.: An Analysis over Age and Time

Jack L. Engledow1978

Article1978

Advertising Attitudes in West Germany and the U.S.: An Analysis over Age and Time

Jack L. Engledow · Helmut Becker

30 citations·0/0 files stored·Journal of International Business Studies

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values

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References

1958The Varimax Criterion for Analytic Rotation in Factor Analysis 1963The Civic Culture: Political Attitudes and Democracy in Five Nations 1963The Civic Culture 1969Advertising in America: The Consumer View 1964Rotation to Achieve Factorial Invariance 1977A Factor Analytic Comparison of U.S. and German Information Seekers 1966Americans and Advertising: Thirty Years of Public Opinion

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2019Millennials’ attitude toward advertising: an international exploratory study 2007Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania 1984An Assessment of Progress in Research on International Advertising

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Year1978

Typearticle

Published1978-09-01

VenueJournal of International Business Studies

ISSN-L0047-2506

Languageen

Citations30

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/palgrave.jibs.8490667

openalex_workW2021133009

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