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Advertising Attitudes in West Germany and the U.S.: An Analysis over Age and Time

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References

1958The Varimax Criterion for Analytic Rotation in Factor Analysis7,599 cited
1963The Civic Culture: Political Attitudes and Democracy in Five Nations4,054 cited
1963The Civic Culture2,638 cited
1969Advertising in America: The Consumer View300 cited
1964Rotation to Achieve Factorial Invariance167 cited
1977A Factor Analytic Comparison of U.S. and German Information Seekers61 cited
1966Americans and Advertising: Thirty Years of Public Opinion37 cited

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2019Millennials’ attitude toward advertising: an international exploratory study23 cited
2007Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania23 cited
1984An Assessment of Progress in Research on International Advertising22 cited
1997Dimensionality of advertising attitudes: cross-national insights10 cited

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