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ArticleResource-advantage theory

David A. Griffith2010

Article2010

Resource-advantage theory

David A. Griffith · Göksel Yalcinkaya

28 citations·0/0 files stored·International Journal of Advertising

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Innovation and Knowledge Management Marketing and Advertising Strategies International Business and FDI

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References

2004Firm resources and sustained competitive advantage 1997Dynamic capabilities and strategic management 1984A resource‐based view of the firm 1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments 1993The cornerstones of competitive advantage: A resource‐based view 1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage 1993Strategic assets and organizational rent 1994The Capabilities of Market-Driven Organizations

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Year2010

Typearticle

Published2010-01-01

VenueInternational Journal of Advertising

ISSN-L0265-0487

Languageen

Citations28

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.2501/s0265048709201014

openalex_workW650138385

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