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ArticleMarketing Research and Knowledge Development

Marsha L. Richins1981

Article1981

Marketing Research and Knowledge Development

Marsha L. Richins · John G. Meyers · William F. Massy · Stephen A. Greyser

47 citations·0/0 files stored·Journal of Marketing Research

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Business Strategies and Management Research Marketing and Advertising Strategies Business and Management Studies

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Details

Year1981

Typearticle

Published1981-02-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations47

Files0 public / 0

ShelfBusiness Strategies and Management Research

Identifiers

doi10.2307/3151328

openalex_workW2323256273

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