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Managing Cooperative Advertising: A Strategic Approach · Study

BookManaging Cooperative Advertising: A Strategic Approach

Robert F. Young1983

Book1983

Managing Cooperative Advertising: A Strategic Approach

Robert F. Young · Stephen A. Greyser

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Supply Chain and Inventory Management Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2018A possibilistic closed-loop supply chain: pricing, advertising and remanufacturing optimization 2011A game theoretical study of cooperative advertising with multiple retailers in a distribution channel 1990Analysis of Cooperative Advertising Expenditures: A Transfer-Function Modeling Approach 2014Consumer perceptions of cobrands: the role of brand positioning strategies 2006Cooperative advertising in a dual channel supply chain 2015Impact of Luxury Brand Retailer Co-Branding Strategy on Potential Customers: A Cross-Cultural Study 2002Consumers and Mixed-Brands: On the Polysemy of Brand Meaning 2017National brand's local advertising and wholesale-price incentive under prior versus no prior information

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Year1983

Typebook

Published1983-04-01

Languageen

Citations50

Files0 public / 0

ShelfSupply Chain and Inventory Management

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openalex_workW588406440

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