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Cited by

• 2018A possibilistic closed-loop supply chain: pricing, advertising and remanufacturing optimization53 cited
• 2011A game theoretical study of cooperative advertising with multiple retailers in a distribution channel37 cited
• 1990Analysis of Cooperative Advertising Expenditures: A Transfer-Function Modeling Approach33 cited
• 2014Consumer perceptions of cobrands: the role of brand positioning strategies30 cited
• 2006Cooperative advertising in a dual channel supply chain27 cited
• 2015Impact of Luxury Brand Retailer Co-Branding Strategy on Potential Customers: A Cross-Cultural Study24 cited
• 2002Consumers and Mixed-Brands: On the Polysemy of Brand Meaning21 cited
• 2017National brand's local advertising and wholesale-price incentive under prior versus no prior information20 cited
• 2008Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback Stackelberg strategies19 cited