References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1995Automobile Prices in Market Equilibrium4,939 cited
• 2000A Practitioner's Guide to Estimation of Random-Coefficients Logit Models of Demand866 cited
• 1995Empirical Generalizations from Reference Price Research793 cited
• 2000Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry744 cited
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• 1992Consumer Price and Promotion Expectations: An Experimental Study428 cited
• 1958Assimilation and contrast effects of anchoring stimuli on judgments.419 cited
• 1992The Discounting of Discounts and Promotion Thresholds359 cited
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• 2001Consumer price sensitivity and price thresholds14 14Sangman Han is Associate Professor, School of Business Administration Sungkyunkwan University, 53 3-ga, Myongnyun-dong, Chongno-gu, Seoul (phone: 82-2-760-0456, email: smhan@yurim.skku.ac.kr). Sunil Gupta is Meyer Feldberg Professor of Business (phone: 212-854-3467, email: sg37@columbia.edu) and Donald R. Lehmann is George E. Warren Professor (phone: 212-854-3465, email: drl2@columbia.edu), both at the Graduate School of Business, Columbia University, New York, NY 10027. All correspondence should be directed to Sunil Gupta.295 cited
• 1999