Planning for impact, assessing for sustainability

Abstract

Purpose This paper aims to explain how the Global Libraries (GL) Initiative of the Bill and Melinda Gates Foundation plans for and assesses the impact of its programs on libraries and communities as part of their commitment to improving lives by increasing public access to computers and the internet in public libraries. Design/methodology/approach GL encourages libraries to design programs and services that address local and national priorities. Impact assessment processes assist libraries in collecting, analyzing and reporting on evidence to show: whether activities are conducted effectively to enable learning and improve processes; whether the program makes a difference to users and communities; and what impact evidence to use in advocacy for continued support and funding. GL's process and philosophy are described and case studies from two grantee programs in two countries are provided. Findings The Polish‐American Freedom Foundation (PAFF) adopted innovative methods developed for them by the Information Society Development Foundation to determine baseline library usage in rural public libraries in Poland. Rather than counting borrowers, which was the approach facilitated by the available data, they conducted random sampling in target areas. This allowed them to count users who do not borrow books, and to gauge scale of repeat usage and user demographics. In so doing, the team found that libraries have a substantially higher reach than book‐lending data alone suggested. The International Research and Exchanges Board (IREX) assessed community information needs and determined that education, health, and employment are the issues about which Romanians want more information. Libraries in Romania will design services based on a careful understanding of those needs. Research limitations/implications The research findings reported are drawn from systematic quantitative and qualitative evidence gathering undertaken as part of the impact‐planning and assessment programs being implemented in the two countries. Originality/value The paper presents a current view of the GL approach to impact assessment and service sustainability as well as two early reports, one on the results of baseline evidence collection and the other on community needs assessment in the two participating countries.

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