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Pricing display ads and contextual ads: Competition, acquisition, and investment · Study

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ArticlePricing display ads and contextual ads: Competition, acquisition, and investment

Yung-Ming Li2008

Article2008

Pricing display ads and contextual ads: Competition, acquisition, and investment

Yung-Ming Li · Jhih‐Hua Jhang‐Li

14 citations·0/0 files stored·Electronic Commerce Research and Applications

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Digital Platforms and Economics

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References

1929Stability in Competition 1970Information and Consumer Behavior 1990Stability in Competition 1974Advertising as Information 1976Commodity Bundling and the Burden of Monopoly 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis 2005INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising 1989Multiproduct Monopoly, Commodity Bundling, and Correlation of Values

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2012Sequential selection of correlated ads by POMDPs

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Details

Year2008

Typearticle

Published2008-07-20

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations14

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.elerap.2008.06.001

openalex_workW1990519637

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