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Pricing display ads and contextual ads: Competition, acquisition, and investment
16 references·1 citing·40 second hop
Pricing display ads and contextual ads: Competition, acquisition, and investment (2008)Pricing display ads and contextual ads: C…The Targeting of Advertising (2005)The Targeting of AdvertisingMarket Provision of Broadcasting: A Welfare Analysis (2005)Market Provision of Broadcast…INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)INTERNET USES AND GRATIFICATI…Internet advertising: Is anybody watching? (2003)Internet advertising: Is anyb…Managing Advertising and Promotion for Long-Run Profitability (1999)Managing Advertising and Prom…New Media Interactive Advertising vs. Traditional Advertising (1998)New Media Interactive Adverti…Industrial Organization: Theory and Applications (1996)Industrial Organization: Theo…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Stability in Competition (1990)Stability in CompetitionCognitive and Affective Priming Effects of the Context for Print Advertisements (1990)Cognitive and Affective Primi…Multiproduct Monopoly, Commodity Bundling, and Correlation of Values (1989)Multiproduct Monopoly, Commod…Commodity Bundling and the Burden of Monopoly (1976)Commodity Bundling and the Bu…Advertising as Information (1974)Advertising as InformationInformation and Consumer Behavior (1970)Information and Consumer Beha…Advertising and Competition (1964)Advertising and CompetitionStability in Competition (1929)Stability in CompetitionSequential selection of correlated ads by POMDPs (2012)Sequential selection of corre…The Theory of Externalities, Public Goods, and Club Goods (1996)Platform Competition in Two-Sided Markets (2003)Competition in two-sided markets (2006)Two‐Sided Platforms: Product Variety and Pricing Structures (2009)Platform Performance Investment in the Presence of Network Externalities (2013)TESTING ENFORCEMENT STRATEGIES IN THE FIELD: THREAT, MORAL APPEAL AND SOCIAL INFORMATION (2013)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Principles and Practice of Structural Equation Modeling (1998)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2010)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)Social media engagement behaviour: a uses and gratifications perspective (2015)Statistical principles in experimental design. (1962)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)Why Some New Products are More Successful than Others (2001)Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Preattentive Mere Exposure Effects (1993)The Influence of Display Characteristics on Visual Exploratory Search Behavior (1998)A Model For Predictive Measurements of Advertising Effectiveness (2000)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)The Effect of Banner Advertising on Internet Purchasing (2006)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)Tying, Foreclosure, and Exclusion (1989)Bundling as an Entry Barrier (2004)Optimal Information Disclosure (2010)The Contributions of the Economics of Information to Twentieth Century Economics (2000)Information and the Change in the Paradigm in Economics (2002)Supplier selection and order lot sizing modeling: A review (2006)Monopolistic Competition with Outside Goods (1979)Economic Origins of Dictatorship and Democracy (2005)Testing Theories of American Politics: Elites, Interest Groups, and Average Citizens (2014)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Spatial Models of Party Competition (1963)Text-Based Network Industries and Endogenous Product Differentiation (2016)
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  • 1970Information and Consumer Behavior5,796 cited
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  • 1974Advertising as Information3,430 cited
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  • 1989Multiproduct Monopoly, Commodity Bundling, and Correlation of Values814 cited
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  • 2005Market Provision of Broadcasting: A Welfare Analysis624 cited
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  • 1964Advertising and Competition417 cited
  • 1999Managing Advertising and Promotion for Long-Run Profitability

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  • 2012Sequential selection of correlated ads by POMDPs44 cited