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Rethinking the MBA: business education at a crossroads

Srikant M. Datar · David A. Garvin · Patrick G. Cullen

461 citations0/0 files storedJournal of Management Development

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Management and Marketing Education Higher Education and Employability Information Systems Education and Curriculum Development

Abstract

Purpose – The paper seeks to examine major challenges facing MBA programs and to argue that they will have to reconsider their value proposition. It aims to explore effective curricular and programmatic responses as opportunities for MBA programs to innovate. The paper also aims to call for collective action across the business school field to effectively address these challenges.

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2002The End of Business Schools? Less Success Than Meets the Eye 2005How Business Schools Lost Their Way 2004The Business School ‘Business’: Some Lessons from the US Experience*

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