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Effectiveness in marketing planning
3 references·5 citing·39 second hop
Effectiveness in marketing planning (1983)Effectiveness in marketing planningWhere marketing planning fails (1983)Where marketing planning failsAn Overview of Marketing Planning in UK Manufacturing Companies (1982)An Overview of Marketing Plan…A concept of corporate planning (1970)A concept of corporate planni…Market knowledge diffusion and business performance (2008)Market knowledge diffusion an…The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness (2000)The Strategic Planning Index:…Research into small firm marketing: a contextual stepwise approach (1999)Research into small firm mark…Measuring strategic planning effectiveness in hotels (1999)Measuring strategic planning …Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process (1990)Organisational context and be…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)Naturalistic inquiry (1985)Market Entry Mode Selection: The Experience of Small Firms in Hong Kong Investing in China (2001)The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK (2003)An institutional analysis of the new product development process of small and medium enterprises (SMEs) in China, Hong Kong and Taiwan (2006)The Application of Electronic Computers to Factor Analysis (1960)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Management factors affecting the performance of technology firms (2009)The use of strategic planning tools and techniques by hotels in Jordan (2011)Strategic planning effectiveness comparative analysis of the Macedonian context (2012)Academy of Management Journal (2013)The contingency theory of management accounting: achievement and prognosis (1980)The contingency theory of management accounting: Achievement and prognosis (1980)Determinants of strategic planning effectiveness: extension of earlier work (2009)Organisational characteristics and the practice of strategic planning in Jordanian hotels (2010)Nonmarket and market strategies, strategic uncertainty and strategic capabilities (2018)Marketing Management: Analysis, Planning and Control (1973)Market share: Key to profitability? (1981)Marketing planning processes in UK and US companies (1994)A development of the domain of marketing planning (1996)The Practice of Management (2012)Firm Resources and Sustained Competitive Advantage (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Market intelligence and NPD success: a study of technology intensive companies in Finland (2011)Absorptive capacity and market orientation in public service provision (2012)Mediating effect of value creation in the relationship between relational capabilities on business performance (2017)From sales obsession to marketing effectiveness (1977)Marketing, Strategic Planning and the Theory of the Firm (1982)A Theoretical Model for the Study of Product Importance Perceptions (1983)Managerial judgement in strategic marketing: (1995)High minds and low deeds: on being blind to creativity in strategic marketing (1998)An Exposition of Empirical Research into Marketing Planning (1987)Critical problems in marketing planning: the potential of decision support systems (1994)Barriers impeding effective implementation of marketing plans – a training agenda (2002)Cognitive mapping (1988)Foundations of Corporate Success (1995)The Art of Scenarios and Strategic Planning (2000)
this work references cited by second hop

References

  • 1970A concept of corporate planning691 cited
  • 1982An Overview of Marketing Planning in UK Manufacturing Companies33 cited
  • 1983Where marketing planning fails31 cited

Cited by

  • 2000The Strategic Planning Index: A Tool for Measuring Strategic Planning Effectiveness62 cited
  • 2008Market knowledge diffusion and business performance56 cited
  • 1999Measuring strategic planning effectiveness in hotels48 cited
  • 1990Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process27 cited
  • 1999Research into small firm marketing: a contextual stepwise approach18 cited

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