ILLUSORY CORRELATION IN COMMUNICATION RESEARCH

Howard E. Sypher

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Communication Studies and Media Memory Processes and Influences Psychological Testing and Assessment

Abstract

The results of this investigation suggests that one memory-based measure of communication style (and perhaps other similar measures) tap conceptually related memory items that are not synonymous with actual communication behavior. In this study, a small number of respondents were able to replicate to a considerable extent, without regard to anyone's communication behavior in particular, the pattern of associations from a previously published investigation. Implications of this and related findings are also discussed.

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References

1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1977Telling more than we can know: Verbal reports on mental processes.1967Genesis of popular but erroneous psychodiagnostic observations.1978FOUNDATION OF A COMMUNICATOR STYLE CONSTRUCT 1967Illusory correlation in observational report 1966A universal conception of personality structure?1975How relevant is an individual difference theory of personality?1

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1993Situational Effects on the Accuracy of Self-Reported Organizational Communication Behavior

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