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Abstract Against the backdrop of a long research tradition in linguistic and semiotic anthropology that has focused almost exclusively on media technologies that reproduce Seconds, that is, specific texts in modalities such as sound and the visual image, this article focuses on media technologies that reproduce Thirds, that is, generative dispositions responsible for the production of such Seconds. It explores contemporary attempts in the United States and France to develop computerized systems that, with the aid of specific algorithms, can abstract and enact the styles of different past jazz masters, as well as the styles of players who interactively improvise with such systems in real time. Drawing on Peircean semiotics, the article offers an analysis of these media technologies, their present application in the field of online consumption, and the cultural specificity of the Third that plays a key role in their development and reception, namely, style.
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