In 4 longitudinal studies, the authors explicated how storytelling about relationships biases subsequent impressions in the direction of the story told. In Study 1, storytelling about a relationship conflict vignette biased impressions of blame 2 weeks later, even with memory bias neutralized. Study 2 tracked 2 distinct and variable influences on blame,—storyt elling heuristic and memory mediated mechanisms—over a 40-week period. Heuristic but not memory mediated effects depended on story quality. In Study 3, the need for structure moderated use of the storytelling heuristic. In Study 4, storytelling biased impressions of real-life relationship conflicts 8 weeks later. In light of past research indicating that storytelling and idealization characterize satisfied relationships, the present results suggest that the cognitive side effects of storytelling may help cause idealization and satisfaction in relationships .
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