Trust in e-commerce

A. F. Salam · Lakshmi Iyer · Prashant Palvia · Rahul Singh

266 citations0/0 files storedCommunications of the ACM

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Privacy, Security, and Data Protection

Abstract

Web-based businesses succeed by cultivating consumers' trust, starting with their beliefs, attitudes, intentions, and willingness to perform transactions at Web sites and with the organizations behind them.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1995Understanding Information Technology Usage: A Test of Competing Models 2003Trust and TAM in Online Shopping: An Integrated Model1 1999Building consumer trust online 2002Individual Trust in Online Firms: Scale Development and Initial Test

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2020Trust, transparency, and openness: How inclusion of cultural values shapes Nordic national public policy strategies for artificial intelligence (AI)2006Is trust really social capital? Knowledge sharing in product development projects 2008Trust in consumer-to-consumer electronic commerce 2004Empathy and online interpersonal trust: A fragile relationship 2014Social Word of Mouth: How Trust Develops in the Market 2009Mobile commerce adoption in China and the United States 2017Revisiting technology-organization-environment (T-O-E) theory for enriched applicability

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